Stories Blog / News

CEO & Board Chair Message – Impact Report

Together we make things possible.

June 23, 2025

CEO & Board Chair Message – Impact Report

2024 was a year of transformation at ECF — a time of deep listening followed by bold adaptation to prepare us for the challenges and opportunities ahead. Evolving for impact captures this pivotal moment. It showcases how we’re embracing change to remain responsive and deeply rooted in community.

Since our first $1 million granted in 1990, we’ve surpassed $439 million in cumulative support — powered by nearly 1,800 funds over 35 years. That’s the power of collective giving and long-term community investment. The best way to serve the community is to start by listening. In 2023, we asked for your input — and you delivered. You asked us to be bolder in our purpose and more visible in the community. We heard you and in 2024, we began taking action.

This past year, we reimagined our purpose, vision, mission, and values. The result is more than just a refreshed brand — it’s a renewed commitment to clarity, community, and connection. We’re also delivering on your requests for more education and engagement opportunities. In 2024, we streamlined our Wills and Estate Administration Weeks and launched a recurring Thrive magazine column featuring expert advice from professional advisors including Cary Williams and Marshall McAllister of North Road Investment Counsel.

These resources support donors in making informed philanthropic and legacy decisions. To support our continued growth and ensure exceptional experiences for all our partners, we began strategically expanding our team. This means more capacity to serve, connect, and collaborate — now and in the future.

Our growth this year has been guided by your input. Thank you for sharing your voices, your insights, and your vision. As we look to the future, we’re excited about the possibilities ahead and grateful for the community that continues to build ECF with us.

Together, we truly do thrive.

Elisa Hung, Board Chair

Tina Thomas, CEO

Our endowment funds support emerging and priority needs in the greater Edmonton community, now and for generations to come. Donate to a fund